Responsible Tourism: Travel That Benefits People, Planet & Communities
Discover how tourism can create better places for people to live in, and better places to visit. Explore evidence-based guides, learn from global frameworks like the UN Sustainable Development Goals, and find tours that truly make a difference.
Creating Better Places Through Travel
Tourism touches 1 in 10 jobs worldwide and accounts for 10% of global GDP. But its impact goes far beyond economics. When done responsibly, tourism protects natural heritage, empowers local communities, preserves cultures, and builds bridges between people.
When done irresponsibly, it can degrade environments, displace communities, and commodify cultures.
The difference is choice — yours as a traveler, and ours as an industry.
Aligned with Global Goals
Our content is grounded in the UN Sustainable Development Goals, the UNWTO Global Code of Ethics for Tourism, and the Cape Town Declaration — frameworks that guide the world's most responsible destinations and operators.
Practical Destination Guides
From Crete to the Caribbean, we provide actionable guides that help you support local economies, minimize environmental impact, and experience authentic connections with host communities.
For Travelers & Operators
Whether you're planning your next trip or running a tour business, you'll find clear principles, best practices, and real-world examples to make tourism a force for good.
What is Responsible Tourism?
Understand the principles, history, and difference between responsible, sustainable, and ethical tourism.
Read the full guide →Responsible Tourism & the SDGs
Explore how tourism contributes to poverty reduction, gender equality, climate action, and 14 other global goals.
Discover the connections →Responsible Travel Guide: Crete
Plan a trip to Greece's largest island that supports local farmers, protects Natura 2000 sites, and respects Cretan culture.
Explore Crete →For Tour Operators
Learn how small businesses can measure impact, reduce carbon footprints, and build community partnerships.
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